"You may not be in the business of data, but data is in your business" - Sunita Menon
Partnering with businesses to
🔹achieve customer advocacy using data-driven methods and principles.
🔹transform the business with proven data-driven strategies and culture.
🔹inspire with data-driven actionable insights and data storytelling.
🔹define and implement customer master data management engines/data governance.
🔹build roadmaps to establish single view and 360 degree view of the customer.
🔹evaluate data/AI products and services for achieving superior customer experience.
When I am not doing the above, I am -
🔹Writing/blogging, networking, presenting/speaking - about data-driven journeys.
🔹Strategy and Operations Leader as Chief of Staff to IBM's Chief Communications Officer 🔹
Partnered with IBM Chief Communications Officer for developing global strategic plans, deploying tactics and initiatives and running business operations for achieving Communications’ organizational impact for the Corporation -
➕Increased IBM’s global share of positive earned media conversations in enterprise technology marketplace
➕Strengthened already high news coverage favorability and maintaining
➕Reduced lowest rating areas and boosted overall employee engagement
🔹Data-Driven PR/Communications Initiative Leader 🔹
Raised Communications’ organizational capability and expertise with data-driven foundation, mindset and culture.
➕Established globally a single trusted source and relevant dataset for the organization for PR / earned media / corporate reputation KPIs and actionable insights.
➕Customized and drove adoption of standard measures, methods and tools for 500+ members across regions.
➕Infused IBM reputation-driver insights with media analysis for strategic business impact.
➕Fostered a data-driven culture by building and deploying educational framework for data-driven
🔹Established data strategy across a number of data tech platforms (external), to drive a common vision and direction for IBM's media monitoring, analytics and insights across media channels and audience.
🔹Drove two-way alignment for success by ensuring that data tech capabilities/functions/features are enabling new ways of working (data-driven insights) for Communications business; while prioritizing product improvements for the external data tech platforms to achieve Communications productivity and business outcomes.
🔹Thought leader on data-driven Communications and shared insights in several forums and conferences (A few links below).
Global Chief Data Office
🔹Accelerated transition of enterprise use cases to modernized information architecture by establishing a new Agile product management team and business requirements prioritization process for data engineering and production.
🔹Transformed sales, marketing, and finance effectiveness globally with a customer-centric solution in record time.
🔹Reduced redundant and manual efforts by multiple units across the corporation to gather and analyze client data for insights, sales opportunities, and improving client experience.
🔹Pioneered and established a single global client ID (99.6% data quality) for each client by consolidating over 3M legacy transaction records representing avg. $80B in revenue - used across IBM for client segmentation, enterprise performance management, sales, marketing and client data analytics.
🔹Simplified information architecture by reducing 6 copies of client master data to 2 copies and implementing data quality and governance processes for ongoing automated data quality management.
🔹Designed and engineered 360° view of the Client for IBM’s business that provides users with a single trusted source and integrated insights from IBM-Client touchpoints data e.g., sales opportunities, sales territory assignments, go-to-market segmentation, financial revenue, NPS, marketing interactions, and customer service activities.
🔹Developed a playbook to showcase for clients how they can accelerate their business migration to cloud / AI data platform.
Business Strategy & Process Leader – Sales Transformation 2010 – 2013 IBM Global Markets Unit
🔹Achieved multi-million-dollars’ worth of sales productivity and efficiencies by designing and deploying a simplified sales forecasting process for over 30K IBM sellers to use a single tool and sunsetting 52 custom processes and tools across multiple business units and regions.
Manager, Business Intelligence – Global Chief Information Office 2007 – 2009
🔹Delivered responsive end-user support to IBM units and over 20K users for business intelligence data and applications by redesigning and deploying a globally integrated process and a team across 3 continents.
Manager, IBM Offering Data Domain – Enterprise Business Information Unit 2004 – 2006
🔹Reduced data handoffs 15% and increased data accuracy 50% by organizing and simplifying global product master data and applications supporting day-to-day business and enterprise transformation initiatives.
Managing Consultant & Customer Data Strategist – IBM Corporate Marketing unit 2000 – 2003
🔹Consolidated multiple data sources to support customer data analytics engine for IBM’s CRM and ERP business processes by defining and implementing a simplified customer data strategy and governance system.
Country Manager – Market Intelligence
🔹Created from scratch and established IBM India’s customer / prospect database for enabling sales and marketing processes.
🔹Standardized and streamlined sales and marketing processes across the country by defining and implementing a single customer relationship management (CRM) application and process for sales opportunity management, tele-sales operations and marketing campaign management teams.
🔹Increased IBM India brand awareness and boosted sales by executing targeted demand generation campaigns and events.
🔹Delivered relevant insights to shape and influence go-to-market plans and sales activities through numerous market research studies across India.
🔹Formulated and executed marketing and communications plans for corporate communications, product/service launches, sales communication materials, and industry-oriented seminars by collaborating with several media agencies and regional offices.
🔹Designed, published, and distributed the company’s magazine to customers and prospects across the country while drafting press releases, organizing press conferences and executive interviews, and increasing press coverage to maximize brand image.
🔹Conceptualized and launched demand generation campaigns by maintaining an accurate customer database, developing PR and media plans, and coordinating global advertising campaigns for Digital India.